Karl Lagerfeld

KARL LAGERFELD is pleased to announce the opening of its first freestanding store in Vienna, Austria, on August 17, 2017. It is located at Kohlmarkt 11, one of the most renowned luxury shopping streets in Vienna, nearby the famous Michaelerplatz and the Hofburg Imperial Palace. Reflecting KARL LAGERFELD’s vision to blend classic and modern influences, the store’s stunning historic wooden façade will be kept intact and updated with the brand’s contemporary touch.

Inside, the store will feature KARL LAGERFELD’s updated retail concept. Taking inspiration from Karl Lagerfeld’s own office and home, the aesthetic is sophisticated and clean with an inviting, light and open feel. The concept is then artfully combined with existing historic elements from the space, which date back to the early 20th century. The result is a fusion of two epochs: traditional Viennese furnishings are mixed with modern marble countertops, parquet wooden floors and angular brass furnishings. The décor is further complemented by soft lighting and spacious display shelving.

Spanning 85-square-metres, the Vienna store will showcase the KARL LAGERFELD women’s ready-to-wear, accessories and footwear collections, with a focus on bags. Styles strike the perfect balance between youthful, chic, feminine and classic, for a look that’s effortless and easy.

The store will further carry the K/Signature range of handbags, which is inspired by Karl Lagerfeld’s handwritten signature. The styles have already been worn by models and “it girls” including Kendall Jenner, Bella Hadid and Taylor Hill, in addition to numerous street style influencers and fashion bloggers worldwide.

Karl Lagerfeld

Kohlmarkt 11, 1010 Wien
Tel. +43 720 88 00 81
Adina.Olensky@karllagerfeld.com


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