Giorgio Armani stands for elegance, understatement, lightness and individuality. The creations are not subject to permanent demand for something new, but rather have an exclusive style with the certain hint of stability in a world of perishables.
This clear and unique style also
distinguishes this boutique in the Viennese inner city.
Cream coloured sandstone characterise the interior in an elegant contrast to Macassar ebony and extraordinary light effects. The new video screen, on which the current fashion show for women and men is shown, is embedded in the exclusive presentation. After the expansion in June of 2014, the Giorgio Armani Boutique presents itself in a new dimension on over 420m² in this exquisite ambience. Men and women accessories as well as the Armani Privé scent line are located on the ground floor. Bags, shoes, silk, jewellery, belts and sunglasses are presented on a spacious wall gallery. Through the illuminated sandstone staircase – in the style of Armani – you can enter the top floor, which is dedicated to the ready-to-wear for women and men.